I have been working for the last few weeks trying to get the word out about Best Word Forward and I came across something that astounded me. I found a website called ProfileTree which allows people or business to post their services. I quickly took advantage of this opportunity to get some more exposure for Best Word Forward.
Once I had posted my information, I browsed around the site for a bit to see where my postings landed when someone searched for them. I found a few people posting writing services where they would write articles for a small fee. The only problem with these posts that offered writing services was that each one had misspelled words and absolutely terrible grammar. Granted, when you’re working with 30-70 characters, grammar can tend to take a back seat to simply getting your point across. However, if you’re advertising writing services, you probably want to make sure the writing in your advertisement, follows the basic norms of the language you’re writing in.
Now, if I am to believe the images that went along with these pictures, the people posting these ads were likely from foreign countries and not native English speakers. This does not excuse them from having to use the English language correctly if they are advertising to do so. I would compare this to a graphic designer advertising her services with something drawn in crayon on the back of a napkin or a company that makes fine stationary advertising on a piece of ripped up cardboard.
With all of the noise in the world today, it’s hard to get noticed and I’m worried that these people might get noticed simply because of their silly mix-ups and I might get skipped over because I seem to know what I’m talking about. I hope that’s not the case, but the fact that these advertisements are allowed to remain on the sight with their glaring errors, frustrates me to no end. Perhaps I should offer my services to these people and help them become better writers and in turn spread that around the world.
Please let me know if you would hire these people to write for you. Maybe I’ll have to rethink my advertising strategy.
Jonathan Ytreberg is the owner of Best Word Forward, committed to providing the best resume advice and services to clients around the globe.