Highlight Your Skills
The number one way to get your résumé noticed by a recruiter or hiring manager is to focus on skills that you bring to the position that other candidates cannot. Be sure that any skills you have that are related to the position are featured at the top of any job history. If the skills are such that you have developed them over the course of your career in a variety of positions, consider setting up a “Skills” section at the beginning of your résumé.
If an employer doesn't know that you posses the skills they are looking for, they will never bring you in for an interview, left alone offer you a job so get those out there where they can see them.
Don’t Include Unnecessary Information
One of the biggest mistakes I see in résumés is that there is too much information. A general rule of thumb is that no résumé should be longer than two pages and if you can find a way to get all the important information on one page, I strongly encourage it. Being able to have one concise page with all the pertinent information in one place can be a huge asset.
By eliminating anything that doesn't apply to the job in question, you naturally bring more attention to what remains. This is the classic rule of addition by subtraction.
Don’t Limit Yourself
Just because you didn't hold a specific job title in a previous position doesn't mean there aren't skills that you can apply to a new one. Look at the example of a teacher. Someone who has been in education for ten years applies for a job as a training manager at a Fortune 500 company. He has never had formal management experience, but as a teacher he has learned to manage the diverse backgrounds of 20-30 students on a daily basis. Additionally, he has experience teaching a variety of subjects and adapting the curriculum to his current set of students.
These are all qualities that directly apply to a training manager position and could make the teacher described above an excellent candidate for the position. He may even get more attention than someone who just has management experience and doesn’t bring any teaching/training background with them.
Spend some time focusing on what you bring specifically to the position at hand and always be sure to tailor your résumé to that position. Remember that one résumé does not fit all.